Sea announces new Chief Product Officer


Sea, the intelligent marketplace for fixing freight, has appointed Mads Donkin (pictured) as its new Chief Product Officer based in Copenhagen, Denmark. He was previously Sea’s Vice President of Product and has over a decade of experience in product design, management, and strategy.

Mads’ role will focus on building a seamless experience for Sea’s customers across its solutions, working to create a holistic end-to-end experience on Sea’s platform. By building a best-in-class product management and design organisation, this will support Sea’s vision to create an intelligent marketplace that delivers as much value to customers in the pre-fixture stage as possible.

Commenting on the appointment, Sea’s CEO Peter Schroder said: “Mads is exactly the right person to lead Sea’s product team in our journey to become the intelligent marketplace for fixing freight. Mads brings a wealth of expertise in developing products that are built with the customer in mind, which will be central in delivering digital solutions that really benefit all users of our platform.”

Mads Donkin said: “I’m delighted to be taking this next step in my career with Sea to lead the Product team. I joined Sea because there’s a wealth of data in the maritime industry with untapped potential, and Sea is playing a vital role in realising this potential in the pre-fixture stage. I’m excited to continue my work to support Sea in its vision for driving data-driven decision making in our industry and look forward to making this a seamless experience for customers.”

Mads’ experience in product management extends across SaaS products, web, and e-commerce. Before joining the Sea team in 2023, Mads was previously VP of Product for ZeroNorth.