SAYFR and MSI to collaborate on safety culture and loss prevention


Norwegian safety culture specialist SAYFR has entered into an MoU with Japanese underwriter Mitsui Sumitomo Insurance (MSI) aimed at reducing risks of major incidents through building safety culture maturity in the maritime and offshore energy sectors.

SAYFR which helps clients develop and improve their safety culture using innovative methods and a specialised approach to leadership, has worked with MSI on several joint initiatives in the last two years. MSI is one of the world’s largest insurers and holds the biggest market position in the Japanese marine hull insurance sector.

The new MoU comes at a time when companies are exposed to increasing risks in many areas including safety and when organisations are beginning to see the benefits of collaboration to contribute towards a greener and more sustainable future. It will see the two parties collaborating and working together in identifying and pursuing opportunities that benefit both parties and their clients, positively impacting the global maritime and offshore energy industries by reducing the risk of major incidents.

Focus areas have been identified and will be covered under the MoU with the main opportunities for collaboration being pursued in the following areas:

• The sharing of relevant data and insights to enhance the parties joint understanding of safety culture and its impact on major incidents.
• Communicating to relevant industries the importance of safety culture maturity and the correlation with major incident frequency.
• The creation of loss prevention gamified digital training solutions for customers.

SAYFR CEO Johan Rostoft commented on these new developments saying: “We’ve been building trust with MSI and their customers through joint initiatives during the last two years and I’m proud and excited to strengthen this partnership by signing this MoU. We share a common goal of loss prevention in the maritime and offshore energy industries and I’m sure our collaboration will contribute towards a safer, greener and more sustainable future.”