Norled saves 1,600 administrative hours annually in move towards zero emissions


Norled, one of Norway’s leading ferry and express boat companies, has successfully integrated Mintra’s OCS HR Shift Planner into its operations, marking a significant leap in its digitalisation journey as it focuses on its transition to a zero-emission organisation by 2040. This strategic move has optimised operational efficiency and resulted in time savings of over 1,600 administrative hours annually.

Managing a complex manning schedule for over 1000 employees, Norled recognised the necessity to centralise, consolidate, and digitise its personnel management function to align with future industry demands and maintain high safety standards across its fleet.

As a trusted long-standing provider to the maritime industry and Norled’s current crew management system provider, Mintra emerged as the preferred partner to develop the solution. Mintra’s complete crew management software, OCS HR, is designed to handle complex business environments in the shipping and offshore industries. It enables organisational streamlining and business process re-engineering by taking care of employee data, crew rotation planning, and competence needs while integrating payroll, training and travel booking to allow for seamless operations.

In just three months, Norled transitioned five systems into the new OCS HR automated minute-by-minute Shift Planner whilst collaborating with Mintra to align data and engage the workforce before the technology was launched. A series of training sessions, eLearning, and Super User programs took place with the objective of increasing digital literacy across the business whilst emphasising accessibility to staff on and offshore.

Caroline Selnes, Process Specialist HR/Salary at Norled, affirmed the positive impact: “Mintra’s OCS HR Shift Planner was the only system that could meet our complex manning requirements. It has proven instrumental in our digitalisation drive, saving us over 1600 administrative hours a year through its automated minute-by-minute shift planning system, simplified manning, a reduction in our payroll administration and the streamlining and securing of certification and authority documentation.

“As well as this, our offshore-to-onshore communications have vastly improved and over 1000+ internal stakeholders have been empowered by taking ownership of the digitalisation. On top of this, we have gained access to information and data that is hugely beneficial to us in HR.”
Norled says its digitalisation journey is a testament to the collaboration between industry leaders, paving the way for enhanced efficiency, sustainability, and innovation in the maritime sector.