GAC Norway expands cruise support with shore excursions

GAC Norway has launched a new shore excursion service covering all of Norway, including key cruise destinations such as Oslo, Kristiansand, Bergen, Ålesund and Tromsø, in response to cruise operators’ drive to provide passengers with authentic experiences that connect them with local culture responsibly. Cruise operators looking to enhance their guest experience with sustainable, exclusive and competitively-priced shore excursions can now partner with GAC Norway to deliver those experiences.

This expansion builds on GAC Norway’s well-established support for the Nordic tourism sector, which already includes ship agency and husbandry services at Norwegian ports. By leveraging its logistics expertise, extensive market presence, and strong sustainability credentials, the company is uniquely positioned to meet the growing demand for high-quality, eco-conscious excursions.

In recognition of the growing importance of sustainable tourism, GAC Norway is focusing on excursions with minimal environmental impact and optimum cultural engagement.

The company works with local businesses committed to eco-friendly practices, promotes low-impact travel solutions, and ensures that excursions contribute positively to the communities they visit. Further, efforts such as prioritising local suppliers, and careful planning to reduce carbon footprint and encourage responsible tourism behaviour are embedded in every aspect of the service.

“Today’s discerning cruise guests seek more than just sightseeing – they want to engage with local traditions while being mindful of their environmental impact,” explains Alysha Pedersen, Project Lead and market analyst. “This aligns perfectly with our values and strategic focus.”

GAC Norway Shore Excursions will launch in June 2025, offering a diverse range of activities in key cruise destinations. For more information or to customise an excursion package, contact the team at shorex.norway@gac.com.