Cruise industry to convene in Crete
The 8th Posidonia Sea Tourism Forum (PSTF 2025) is set to bring together an elite assembly of global cruise industry leaders in Heraklion, Crete, on 6-7 May. With the strong support of the Region of Crete and the Heraklion Port Authority, this premier event will convene executives from the world’s major cruise lines, industry associations, destinations and maritime tourism authorities from Greece and the Eastern Mediterranean to engage in high-level discussions on the evolving landscape of cruise tourism. The forum will address a broad spectrum of industry challenges and opportunities, shaping the future of sea tourism in the region.
Theodore Vokos, Managing Director of Posidonia Exhibitions S.A., the Forum’s organiser, said: “Over the next three years, 40 new cruise ships will be delivered, adding another 90,000 berths to global capacity. With the East Med becoming more important to the industry due to plans for increased ship deployment in the region, it is natural that all major and niche cruise lines will want to be in Crete for PSTF 2025.”
Over the course of two days at the state-of-the-art Mikis Theodorakis Convention Centre, key decision-makers will explore strategies for ensuring the long-term sustainability of the region’s most sought-after destinations.
On Day One, discussions will focus on striking a balance between growing passenger demand and responsible tourism management, as well as fostering collaboration to introduce cruise travellers to emerging ports with marquee potential. With sustainable sea tourism at the forefront, the forum aims to shape a resilient and forward-thinking cruise landscape for the region.
Elisabetta de Nardo, Senior Vice President, Global Port Relations & Commercial Services, MSC Cruises, highlighted the forum’s significance: “The PSTF is a fantastic opportunity to exchange the knowledge that can help inform and shape our continued growth path. It is in the interests of all cruise lines, ports, destinations, and other tourism industry stakeholders to ensure we work together to address the issues facing us in the Mediterranean, such as ensuring frameworks are in place for the introduction of OPS, and the work underway to mitigate overcrowding, an issue of particular focus in the host nation, Greece. As Europe’s leading cruise line, MSC Cruises is committed to a co-operative approach towards responsible tourism, ensuring we meet the needs of our guests while protecting the destinations we visit and the marine environment on which we rely.”
One of the must-attend panel discussions on the opening day of PSTF 2025 is the ‘Small Ships’ Panel, introducing a dynamic and rapidly growing market segment to the region. With increasing interest from major hotel conglomerates in ultra-luxury small cruise ships, this panel will explore how these vessels - perfectly suited for the Aegean Sea and Eastern Mediterranean - are reshaping the cruising experience.
Attendees will gain insights into how small cruise ships offer a more intimate and personalised onboard atmosphere, along with greater flexibility in itinerary design, allowing access to smaller, off-the-beaten-path ports. Industry experts will discuss the demand and future construction of these ships, operational challenges in serving remote destinations, and key factors that set this niche apart from mainstream cruising.
Spyros Almpertis, VP Port and Destination Operations at Ritz-Carlton Yacht Collection, commented: “We believe that the East Med will play a crucial role in our future plans, as we aim to provide our guests with unique opportunities to explore lesser-known ports while enjoying the highest standards of luxury. The PSTF 2025 is an invaluable forum for connecting with industry leaders and stakeholders. It provides opportunities for dialogue around sustainability, innovation and the future of the maritime industry - values that resonate deeply with the Ritz-Carlton brand. We are excited to introduce our new yacht collection to this dynamic region and are committed to delivering exceptional service while promoting responsible tourism practices that support local communities and preserve the delicate marine environment.”
The event’s dynamic exhibition floor will provide a prime networking space for regional destination stakeholders to connect with itinerary and excursion planners, as well as leading cruise industry executives keen to engage with both established and up-and-coming destinations looking to leverage the sector’s rapid expansion.