Leisure group COLUMBIA blue unifies visual identity and branding while delivering exceptional service


A new logo for COLUMBIA Cruise Services signals closer alignment under the COLUMBIA blue portfolio

With business lines growing at a rapid pace, COLUMBIA blue (CB), the leisure group active in yacht and cruise management services, asset management, and lifestyle and concierge services, announces a new logo for COLUMBIA cruise services (CCS) to reflect the company’s dynamic and progressive nature. The new logo features a captivating depiction of the ocean at sunset, capturing the essence of leisure and luxury.

“The rebranding of COLUMBIA Cruise Services is an important step in unifying our visual identity across the CB portfolio,” said Norman Schmiedl, CEO of CB. “By aligning the CCS logo with other brands under CB, we aim to enhance recognition and reinforce our position as a leader in the leisure services industry.”

The rebranding initiative further strengthens the connection between COLUMBIA blue and its parent company, Columbia Group. Leveraging the resources and reputation of Columbia Group, CB is poised to continue its upward trajectory, capitalising on its expanding portfolio of services.

“We are thrilled with the success of COLUMBIA blue and we look forward to seeing continued growth of this unparalleled platform of leisure services,” said Mark O’Neil, CEO of Columbia Group.

As COLUMBIA blue moves forward with its rebranding efforts, the company remains dedicated to delivering exceptional leisure experiences and impeccable service under a strong leadership team. CB announces that Julia Siebert, former Vice President Leisure, Business Development, and Brand Strategy of CB, has been appointed as Chief Operating Officer to further develop the business synergies throughout the CB brands and overall operations performance. The company also announced that Hendrik Stellamanns, current director of Columbia Shipmanagement Germany, will additionally take on the position of COLUMBIA Cruise Services (CCS) Managing Director, alongside Julia Siebert.