Launch of Switch to Zero campaign to reduce shipping’s carbon emissions via ‘insetting’

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Companies that import or export their freight by vessel generally have little influence on the container shipping company’s fuel choice. GoodShipping aims to change this with the ‘insetting’ concept. The Port of Rotterdam Authority and GoodShipping are conducting a joint campaign to inform companies of this concept so they can have part, or all of their sea freight transported via sustainable fuel.

The aim of the Switch to Zero campaign is to get some twenty sea freight shippers on board. Swinkels Family Brewers, known for brands including Bavaria and Cornet, and Dille & Kamille are the first to announce their participation in this campaign. They will have some or all of their containers shipped using sustainable fuel next year.

Insetting does not involve achieving carbon reductions through compensation (offsetting by planting trees, for example) but through shipping using sustainable fuel. Shippers often transport small numbers of containers on different vessels and can use insetting to purchase a certain amount of carbon reduction via GoodShipping. GoodShipping ensures that this is achieved by providing a vessel with sustainable fuel. This does not need to be the same vessel on which the containers are transported.

As part of their drive to promote CO2 savings in the logistics sector, GoodShipping and the Port of Rotterdam Authority aim to find some 20 new sea freight shipping companies that wish to use this service. The campaign makes it easy to get involved and make a concrete contribution to reducing carbon emissions. The aim is for joint vessel bunkering with these shippers to reduce the amount of carbon released into the atmosphere by 2023 tonnes. This is comparable to the amount of carbon released when transporting some 15,000 TEU containers between Rotterdam and Gothenburg.

Allard Castelein, Port of Rotterdam Authority CEO, said: ‘Shipping is not yet on schedule to be carbon neutral by 2050. We are working with partners to develop a range of initiatives to help make logistics more sustainable: from battery-powered inland shipping to shore power for sea-going vessels, and from bio-kerosene production for aviation to so-called Green Corridors for sea-going vessels.

“The 2023 tonne reduction through sustainable fuel use is just the start. We want to show that it can be done and start the discussion, with the aim of scaling up and reducing carbon emissions even further. The transition tempo needs to step up.

Dirk Kronemeijer, CEO GoodShipping, said: ‘We’ve seen a huge acceleration in the pace of the energy transition brought about by shippers over the past two years, which is why we want to give more companies the opportunity to have their freight shipped sustainably.

“The Port of Rotterdam Authority aims to be the world’s most sustainable port and it was an obvious choice for GoodShipping to support that. With the Switch to Zero campaign, we’re making it easy for companies to enhance the sustainability of their transport without complex supply chain adaptations.’

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