Privately owned maritime services and logistics conglomerate Harren & Partner, founded I. 1989 and based in Bremen, announces that it has changed its name to Harren Group.
The launch of this group brand marks the start of a new era of collaboration and innovation within the organisation to further enhance customer satisfaction. While the group’s individual company brands remain, this step unites these brands and its people across land and sea through a shared vision, mission and set of values to build the next generation of maritime services and logistics.
“There is one global ocean, and we are one global group – bringing together the best thinkers and doers to move the world forward,” says Dr Martin Harren, CEO of Harren Group. This is an exciting step for all Harren Group members: Harren Bulkers, Harren Tankers, Harren Ship Management, SAL Heavy Lift, SAL Engineering, Intermarine, Combi Lift, Atheleon, trans-Mar-supply, HeavyLift@Sea and all affiliated service units. As a part of this world-renowned group, they are dedicated to becoming the bridge to the future – and the industry benchmark for what’s possible.
“It is crucial for everyone to know that our commercial brands are still operating as individual group members. The key difference: We will now be united under one strong group brand. Lifting customer expectations, collaborating to achieve what others have not and building a greener tomorrow,” adds Dr Martin Harren.
The transition to Harren Group kicks off with the rollout of the new brand identity across all communication channels, including the company’s website, social media platforms and marketing materials. The Harren Group says its rebrand comes at a time when the industry is experiencing significant transformation and demand for carbon-neutral end-to-end solutions is continuously growing.