CMA CGM launches SEA REWARD loyalty program for online bookings


France’s CMA CGM Group has today announced the launch of SEA REWARD, which it describes an innovative loyalty program designed to redefine customers’ experience in the liner sector by providing them with exclusive benefits and a seamless digital experience.

SEA REWARD operates on a simple principle: the more you ship, the greater your rewards. Customers earn Nautical Miles from their first booking through SpotOn, the French line’s digital quotation channel, and can later spend them to reduce a part of their future invoices.

As they ascend through the program’s four status levels – Lieutenant, Captain, Master, and Admiral – customers unlock a range of exclusive benefits, designed to reward their loyalty.

The program SEA REWARD is only accessible to customers who make their bookings through CMS CGM’s online sales channel SpotOn. Launched two years ago, SpotOn is an instant spot quote at a guaranteed price, priority space allocated on board the ship after booking, priority of booking, loading and equipment. This sales channel is available on the My CMA CGM ecommerce platforms (including My ANL and My CNC).

The SEA REWARD program is now available in Europe and will be gradually rolled out to our customers in the rest of the world.

“Customer loyalty and trust are crucial for CMA CGM and deserve to be rewarded,” says Olivier Nivoix, Executive Vice President, CMA CGM Group Lines. “Therefore, we are launching SEA REWARD, a particularly innovative and ambitious loyalty program offering exclusive benefits.

“With SEA REWARD, we continue to support our customers two years after the launch of our digital channel, SpotOn. It’s simple – you ship your goods with us, and you are rewarded!”